MySpace and Google just announced that starting today, status updates from MySpace users will appear in Google's real-time search. MySpace announced its real-time Stream API in December and Google launched its real-time search feature just a day before the MySpace announcement. While Google was one of MySpace's launch partners (together with OneRiot), it took Google until today to include MySpace updates in its real-time search.

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Currently, Twitter dominates Google's real-time search results, though Google also plans to include updates from FriendFeed, Jaiku and Identi.ca in its search results in the future. Google also has a deal with Facebook to show status updates from groups, companies and celebrities in its real-time search results.

Will these Status Updates be Useful?

Starting today, updates from MySpace users will appear in Google's real-time search results on the default search results page. Users will also be able to see these updates by selecting the latest and updates mode in Google's search options ba/> [...]

Tue Feb 16, 2010 12:55 pm

Just about a year ago, Twazzup launched one of the more interesting Twitter search engines and one month ago, it became one of the first services to get access to Twitter's full firehose stream. Today, the company is launching its first new service based on this full Twitter stream: Twazzup Insights. Insights is a real-time Twitter analytics service that displays a lot of interesting data about any given keyword, as well as a list of the most influential Twitter users that use this keyword. In addition, Twazzup is also launching its web-based Twitter client Twazzup Reader out of beta.

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Twazzup Insights

The new analytics service is still in private alpha testing, but a couple of teaser reports on the site already show the application's potential. Besides displaying the number of tweets and retweets about a given keyword per hour, the service also highlights the top links about this topic, as well as a list of the top influencers, as well as the most often used hashtags and other keywords in these tweets. In addition, Twazzup Insights also performs a basic sentiment analysis on these tweets.

If you would like to get early access to this service, you can use the request form on Twazzup Insights, or send an email to info[at]twazzup[dot]com.

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Thu Apr 15, 2010 11:05 am

Facebook's new head of mobile products, Eric Tseng, spoke today at MobileBeat 2010, introducing a new approach to the company's OpenGraph.

"Where we're going from here is a platform strategy. We're going away from a one-off app strategy,"

In other words, OpenGraph's going mobile, in more ways than one.

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Goin' Mobile

First, Facebook considers and will approach further development of OpenGraph as a platform with infinite reach. Second, you'll soon see OpenGraph elements, like the Like button, growing out through unconnected mobile apps, as they already have through the non-mobile space. Facebook, after all, counts its mobile users at 150 million.

The "'Like' button for the entire Web" has now become the Like button for the post-Web world. Whether that is a good thing is highly debatable. That it is in fact a reality is not.

Social Intelligence

One of the examples Tseng gave, according to [...]

Wed Jul 14, 2010 04:19 am

Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.

He started by explaining why SEO is/should be important to PR Professionals.

In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert.

With journalists writing for more channels and with less resources making your content visible within search is critical.

Here are Odden’s 10 SEO Tips:

1. Number one thing to do?
Magic answer is that it depends on the problem.
However, if you choose one item to tackle make sure your website is crawlable. If the site isn’t crawlable, then really nothing else you do in terms of SEO will matter.

2. Understand and Optimize PR Tactics
The content that is likely already being created as part of the PR campaign is low hanging fruit in terms of SEO.

Optimize the following content with keyword phrases (or those terms that journalists might be searching) to help your content become more visible:

• Press Releases
• Letters to the editor
• Online Newsroom
• Media kits
• Corporate blogs
• White papers
• Webinars/demos
• Newsletters
• Real world interviews published digitally

In addition, Odden introduces the audience to the idea of Micromedia Optimiz/> [...]

Thu Nov 12, 2009 18:28 pm